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COMM 300: First Speaking Assignment

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Opening

  • START OFF W/ ATTENTION GRABBING OPENER
    • "32% of xyz causes the end of companies"
    • Quote "Drive thy business or it will drive thee."
      • I'm here to talk about how Blockbuster can use VOD technology to driver its business.
      • Imagine Blockbuster's entire library in every consumer's home.
    • "Imagine a blockbuster in every home"
    • No good evening! no hi my name is!
  • GIVE BOTTOM LINE
  • THEN DESCRIBE WHAT YOU'RE HERE TO DO


  • Where are you from?
    • McIntire Consulting group
  • Why does blockbuster need to listen?
    • Lay out what Blockbuster's current situation is
  • What are you here to do?
    • As you have requested, we have identified a key process improvement initiative that should become a priority business process for Blockbuster.

First point

  • Despite a initial large capital spending, this process will reduce costs
    • Blockbuster’s traditional distribution system is very costly
      • Store operations & inventory costs
- contrast to: -
    • Electronic inventory reduces depreciation and does not limit rental availability or volume
    • The VOD process has no store operations costs


Second point

  • Consumer receives additional value
    • process is more convenient
    • no "out of stock" problems


Third point

  • Technology is currently available to make VOD a reality
    • Biggest problem: VOD devices have not been available


Fourth Point

  • This process is in line with Blockbuster's integrated strategy


Closing

  • Blockbuster must act quickly
    • refer back to beginning quote

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