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COMM 300: Joint Juice

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In class discussion

Issues

Priorities

Alternatives

Decision Criteria

Analysis

Decision

Implementation

Case Worksheet

Should Joint Juice go national?

1. Short Cycle Process

Name Position
Who Dr. Kevin Stone CEO, Joint Juice


Issues
What Need to respond to two offers from Safeway & Albertson's to go national
Why
When Within two weeks.

Case difficulty cube

  • Analytical: 1 - most numbers given, just need a capital budget
  • Conceptual: 2 - sales & distribution concepts
  • Presentation: 1.5 - fairly straightforward, not much extraneous data

2. Long Cycle Process

Importance
Urgency Low High
Low I II
High III IV

Issues

Immediate:

Basic

Case Data Analysis

Causes:

Led to this Effect:

Alternative generation


Decision Criteria

Examples:

  • Quantitative criteria:
    • Profit, cost, ROI, market share, capacity, delivery time, risk, cash flow, inventory turn, productivity, staff turnover, quality, growth rate, quantity
  • Qualitative criteria:
    • competitive advantage, customer satisfaction, employee morale, corporate image, ease of implementation, synergy, ethics, flexibility, safety, visual appeal, obsolescence, cultural sensitivity, motivation, goodwill

Alternative Assessment

Quantitative Pos Neut Neg
Qualitative Pos, Neut, Neg Pos, Neut, Neg Pos, Neut, Neg
Decision Go, Go, ??? ???, No, No ???, No, No


Preferred Alternative

Predicted outcome:


Action & Implementation Plan

  • Who:
  • What:
  • When:
  • Where:
  • How:
    • kjhkhlkm

Missing Information

Assumptions

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This page was last modified on 24 October 2009, at 10:04.
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