COMM 300: Sample Case Outline
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Contents |
[edit] Case Title
Case Assignment
[edit] 1. Short Cycle Process
| Name | Position | |
|---|---|---|
| Who |
| Issues | |
|---|---|
| What | Need venture startup cash |
| Why | |
| When |
[edit] Case difficulty cube
- Analytical:
- Conceptual:
- Presentation:
[edit] 2. Long Cycle Process
| Importance | ||
| Urgency | Low | High |
|---|---|---|
| Low | I | II |
| High | III | IV |
[edit] Issues
Immediate:
Basic
[edit] Case Data Analysis
Causes:
Led to this Effect:
[edit] Alternative generation
[edit] Decision Criteria
Examples:
- Quantitative criteria:
- Profit, cost, ROI, market share, capacity, delivery time, risk, cash flow, inventory turn, productivity, staff turnover, quality, growth rate, quantity
- Qualitative criteria:
- competitive advantage, customer satisfaction, employee morale, corporate image, ease of implementation, synergy, ethics, flexibility, safety, visual appeal, obsolescence, cultural sensitivity, motivation, goodwill
[edit] Alternative Assessment
| Quantitative | Pos | Neut | Neg |
|---|---|---|---|
| Qualitative | Pos, Neut, Neg | Pos, Neut, Neg | Pos, Neut, Neg |
| Decision | Go, Go, ??? | ???, No, No | ???, No, No |
[edit] Preferred Alternative
Predicted outcome:
[edit] Action & Implementation Plan
- Who:
- What:
- When:
- Where:
- How:
[edit] Missing Information
[edit] Assumptions
[edit] In-class case outline
[edit] Issues
- Just list all issues here
[edit] Priorities
- Note for priorities you distill issues with the most important issues first, like the following:
- 1. Most important issue
- 2. Second most important issue
- 3. etc.
[edit] Alternatives
[edit] Decision Criteria
NOTE: All decision criteria should affect your alternative choice. Mr. White: Criteria are so important
[edit] Analysis
[edit] Decision
Most IMPORTANT - You want a decision with supporting criteria, "I WOULD DO THIS BECAUSE"
