COMM 300: Speaker NPO Notes

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[edit] Speaker Notes

[edit] American Red cross

Lonnie Kriby

Seven Principles:

• Humanity
• Impartiality
• Neutrality
• Independence
• Voluntary Service
• Unity
• Universality

Guided by congressional charter

Treat this as a business Products & Services delivered using resources

Focused on the needs & expectations of their constituents: clients, donors, volunteers,

Business Plan:

• Strategic Foundations
• Strategic Direction
  • Organizational Priorities
• Strategic Goals
  • Strategic score card
  • What red cross intends to achieve
• Strategic Initiatives
  • Actions to achieve strategic goals

• 47 Chapter Performance Standards (CPS)
  • Core requirements
    • Governance
    • Financial strength & stability
    • Service delivery
    • Human Resources
    • Solid business practices
    • Organizational unity & corporate citizenship
  • Critical Performance Standards

Important: Linkages

• Communications / marketing plans have to "link back" to business plan
  • Must create measurable communication objectives and subsequent actions that link to the
• Service delivery plans:

[edit] United Way

Cathy Train

9 objectives in the Strategic Plan

• Legacy
• Focus on Community Needs
• Effecive visible vocal board
• Increasing sustainable funding
• And several others

ASK ABOUT: Outcome based funding. They can analyze their own performance

How do you measure the performance of the FY07 grants?

[edit] JABA

Gordon Walker

Keys for Non Profits:

• Diversify funding base
• Be prepared for change

Getting feedback:

• Customer satisfaction surveys
  • Random sampling of 10% of people who received services

• Talk about profit, market position, asset development, etc.