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Chipotle Coupons

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Company Overview

Chipotle Mexican Grill is a fast food chain famous for its burritos made from fresh ingredients. Cuisine is not the only thing that sets Chipotle apart, however: Unlike most fast food chains, Chipotle is not a franchise operation: The company itself owns all of its 1000+ locations, both inside the United States and abroad. Chipotle Mexican Grill, Inc. is a publicly traded company. People who are interested in sampling Chipotle’s menu have many opportunities to do so at reduced rates because Chipotle offers many coupons, discounts and promotions.

Chipotle Mexican Grill Background

The first Chipotle Mexican Grill was opened in 1993 in Denver, Colorado by Steve Ells, a graduate of the American Culinary Institute, who’d worked as a line cook in San Francisco where he came to appreciate burritos and Mexican cuisine. He named his taqueria after a popular method of preparing chili peppers: Smoked jalapenos are called chipotles.

Within one month of its opening, the original location was selling an astronomical 1,000 burritos a day. The company opened its second Denver location in 1995. Between 1995 and 2005, Chipotle grew from 16 locations to over 500 locations. Chipotle has restaurants in 38 states and the District of Columbia, as well as in Toronto and Ontario, Canada, and in London, England.

In 2010, Chipotle was ranked the third fastest-growing company in the US, based on its increases in domestic sales. Approximately 750,000 customers a day eat at Chipotle restaurants; the average bill comes to $8.50. In 2010, the company’s revenues came to over $1.8 billion. Founder Steve Ells remains the company’s CEO.

Chipolte Logo.

Chipotle Mexican Grill Menu

Chipotle pioneered the concept of “fast casual” dining establishments – in other words, a restaurant that does not offer table service but has far more amenities than the average fast food restaurant.

Chipotle keeps its menu deliberately simple in order to focus on what they do best. Only five items are offered: burritos, fajita burritos, burrito bowls, tacos, and salads, using chicken, pork carnitas, barbacoa (a Caribbean barbecue method), steak, or vegetarian (guacamole) ingredients. (Quesadillas are also made upon request.) Their cheeses are made from the milk of cows that have never been given bovine growth hormones.

Chipotle’s signature dish is its huge burrito wrapped in a 14-inch flour tortilla and weighing in at a pound and a quarter. Chipotle prides itself on the high quality of its fresh ingredients, and each menu item is made from scratch: There are no freezers, microwave ovens, or can openers in any of Chipotle’s restaurants. Many of the restaurants serve beer and margaritas.

The cable news channel MSNBC placed Chipotle’s burritos on their list of the “20 Worst Foods In America” because of their calorie count: Each Chipotle burrito is over 1,000 calories. In fact, Chipotle’s burritos have more fat, cholesterol, carbohydrates, and sodium than McDonald’s signature Big Macs (but also more protein and fiber.)

Chipotle’s Marketing Campaigns

Chipotle Mexican Grill depends chiefly upon word of mouth for its marketing efforts, occasionally supplementing viral marketing with billboards and radio advertising. The company does not advertise on television. Unlike many other fast food chains such as Subway and McDonald’s (which at one time, before Chipotle’s IPO, was the largest single investor in the company,) Chipotle does not believe in aggressive promotions through discount coupons. Consequently, discount coupons may be difficult to find.

Chipotle Promotions, Discounts and Coupons

Chipotle frequently features college campus promotions during which they distribute discount coupons for free tacos, side orders or even the signature burritos themselves through the institution’s administrative staff. If you are a college or university student, check with your school to see if they are currently participating in a Chipotle promotion.

Whenever a new Chipotle location opens, Chipotle hands out free food to prospective customers in order to drum up enthusiasm for the new site. This is a good way to sample Chipotle’s food for free.

Chipotle also celebrates certain holidays: Many Chipotle locations, for example, give out free burritos on Halloween to anyone who comes into the store dressed in a burrito costume.

Loyalty Program

According to Chipotle’s Form 10-K, filed with the United States Securities and Exchange Commission in 2010, Chipotles is in the process of developing a website loyalty program.

While Chipotle does not feature memberships per se, they do collect some personal information in conjunction with the interactive features on their website: For example, if you post a haiku, you are required to give your name and email address. Chipotle will then request your permission to send marketing information to you, which includes discount coupons.

Facebook Coupon

You will receive a coupon for an additional burrito with every burrito purchase if you “like” Chipolte's Facebook Page. This offer is good until December 31, 2011.

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This page was last modified on 4 August 2013, at 00:25.
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