What is Gatorade
Gatorade is a popular line of sports drinks, protein supplement drinks, nutrition bars and other sports-related food and beverage products. A company under the control of PepsiCo, Gatorade is distributed in countries around the world.
The initial product was first developed in the 1960’s by researchers at the University of Florida, hence the name “Gator-ade”. The formula was developed in order to replenish the fluids, carbohydrates, and electrolytes lost from the body during physical activity.
The first form of Gatorade was developed in 1965 by researchers at the University of Florida. Some of the first to be involved in the process were Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada. The development of the drink came at the request of Florida assistant football coach Ray Graves in order to help players recover faster and replenish the fluids and nutrients lost due to the extensive heat.
The first iteration of the drink was very plain in nature, containing a mixture of water, sodium, sugar, potassium, phosphate and lemon juice for flavor. Tests were carried out on ten players of the Gator football team and the results were successful.
Subsequently, Gatorade was considered by many as a large contributor to the Gator’s first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967. This is also when the drink began to develop quite a following in the sports community.
In the early developing years, the Gatorade brand only offered a single product which was the Gatorade Thirst Quencher. This beverage came in two different flavors, orange and lemon-lime and as either a liquid or powder. Fruit punch was added as a flavor twenty years later. In the late 1970s and early 1980s, Gatorade developed a chewing gum called Gator Gum. The gum came in flavors of lemon-lime and orange. The gum was short lived and was discontinued at the end of the 1980s.
The mid and late 1990s were a time of growth for Gatorade as the drink became available in a broad range of new flavors. In 1996 Gatorade added the flavors Cherry Rush, Strawberry Kiwi and M’mmmandarina.
The following year the Gatorade Frost line was launched with the intention of appealing to more than just competitive sports teams. The Frost line was extremely successful and far surpassed the company’s initial expectations. This was surprising as these were the first flavors to divert away from fruit names but the line was very successful and still flourishing today.
Recently, Gatorade has rebranded a number of its products. The original line of Gatorade was renamed as Gatorade G. The Gatorade Rain line was changed to the No Excuses line. The Gatorade AM was re-labeled to be called Shine On while Gatorade X-Factor was re-labeled as Be Tough. These names were short lived, however, as there was a significant decrease in the market share once these names were introduced.
The G Series was introduced at the beginning of 2010, which separated products into three main segments: before, during, and after athletic events. Prime 01 is the product line the consists of a Pre-Game Fuel. The product is a gel consistency and designed to prepare athletes for an athletic event.
The second segment is the Perform 02 line, which is essentially the initial line of Gatorade and is intended to be consumed during the athletic event. Recover 03 refers to a post-workout protein and carbohydrate drink but in the consistency of a sports drink. This drink is designed to help the athlete recover as quickly as possible after the sporting event.
Official Drink Sponsors
Gatorade is well known throughout the athletic community and is the official drink of a number of different professional leagues including NASCAR, the National Football League, National Basketball Association, Major League Baseball, USA Basketball, National Hockey League, Major League Soccer and a number of other professional and collegiate athletic organizations.
With these connections in a number of different leagues, Gatorade often uses iconic athletes to advertise their products. One of the more memorable advertisements completed by Gatorade is the 1991 “Be Like Mike” ad, which featured Michael Jordan of the Chicago Bulls. Recently, Gatorade has used athletes such as Lebron James, Tiger Woods and Peyton Manning in order to advertise their product.
There are a number of ways to acquire coupons good towards purchasing Gatorade. One of the best ways to get in the loop with not only the coupons available but also all of the new products coming out at Gatorade is to follow Gatorade on Twitter. By following the company, individuals are provided with the latest product news, information and offers, which includes coupon offers.
Another option is print coupons directly from official websites of certain retailers offering discounts in their weekly ads. This can range from the local supermarket or gas station, as well as the local Wal-Mart. Coupon websites and blogs such as printable-coupons.blogspot.com can often have coupons worth a large value in savings and can provide individuals a great opportunity to pick up their favorite drink at a discounted price.