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GolfLogix has just launched the xCaddie, a GPS based device that aids golfers in estimating the distance to the next green. As things look up financially for the company with leases to golf courses and increasing awareness, the company ponders whether it wants to explore the retail channel. Through this case analysis, we explore the various paths before GolfLogix and recommend a course of action.




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This page was last modified on 31 March 2007, at 00:44.
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