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Network Ten

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The Associated Broadcasting Company is a television network in the Philippines, with main broadcast facilities and transmitter located at 762 Quirino Highway, San Bartlome, Novaliches, Quezon City. It is the fourth-oldest television network in the country, and its owner and chief executive officer (CEO) is businessman Antonio "Tony Boy" Cojuangco. The company operates a broadcast television network known on-air as TV5. The network previously used the ABC name on-air, but Associated Broadcasting Company remains the legal name of the network.

Its main station is DWET-TV in Metro Manila. It also operates a radio station, 106.7 Dream FM, in Metro Manila.

Broadcast Hours (Monday-Sunday): 6:00am to 2:00am the next day.



Logo used from 1960 to 1972

Joaquin "Chino" Roces, then owner of the Manila Times was granted of a radio-TV franchise from Congress under Republic Act 2945 on June 19, 1960. He then founded Associated Broadcasting Corporation With its first studios in Roxas Boulevard, the fourth television network established in the Philippines. ABC operated as a radio and television broadcasting network from 1960 until September 21, 1972 when then President Ferdinand E. Marcos declared martial law. Both ABC and the Manila Times were shut down as a result.

Continuing of ABC's Operations

ABC's logo used from 1986 to 2001
Numerical 5 logo from 1994 to 2007

When democracy was restored as a result of the 1986 People Power Revolution, Chino Roces made a successful representation with then President Corazon Cojuangco-Aquino for the reopening of the network.

New stockholders led by broadcast veteran Edward Tan (deceased) and Chino Roces's son Edgardo then began the arduous task of resuscitating the network. The Securities and Exchange Commission granted their application for an increase in capitalization and amendments to ABC’s articles of incorporation and by-laws. They were subsequently granted a permit to operate by the National Telecommunications Commission (NTC)

Logo used from 1986 to 1994

ABC broke ground in what was to become its new studio complex in Novaliches, Quezon City in 1984. By March 1986, ABC was on test broadcast. Commercial operation started on October 5, 1986. A brand new television and radio broadcasting network was born – ABC Development Corporation, doing business under the trade name Associated Broadcasting Company.

In 1989, The network takes shows Originally aired on RPN-9 and IBC-13 (Penpen De Sarapen, Superstar, T.O.D.A.S, Maricel Live)

Logo used from 2001 to 2004

ABC acquired a new franchise to operate on December 9, 1994, under Republic Act 7831 signed by then President Fidel V. Ramos. In the same year, it went on nationwide satellite broadcasting. In a surge of phenomenal growth, ABC earned a reputation as "The Fastest Growing Network". It has taken big leaps and bounds and is now among the ranks of "The Big League". As early as its 15th month of operation, it rose to a strong no. 3 in the overall TV network rating with a programming that combines America's certified hits and all station-produced local programs. Also part of their success is their carrying of the Sailor Moon anime franchise, which effectively revitalized interest in anime in the Philippines. Amid the escalating network war, ABC succeeded in gaining a foothold, as the dark clouds of the Asian crisis loomed in the horizon.

Around 1996, Joey de Leon created the 1st practical jokes & gags show Wow Mali. It was the longest running comedy show in Philippine History. It went with other names: Wow Maling Mali (2003), Wow Mali Bytes (2006) & Wow Mali Express (2008). In 2001, ABC acquired the Philippine licenses for three game shows: The Price Is Right (hosted by Dawn Zulueta), Wheel of Fortune (hosted by Rustom Padilla), and Family Feud (hosted by Ogie Alcasid). This was during the height of the game show frenzy within Philippine networks, brought on by the success of IBC's Philippine edition of Who Wants to Be a Millionaire?. The three shows were discontinued after some time.

Iba Tayo! Era (2004-2008)

Logo used from 2004 to 2008

In October 2003, ABC was acquired by a group led by businessman Antonio "Tonyboy" Cojuangco, former Chairman of the Philippine Long Distance Telephone Company (PLDT) and owner of Dream Satellite Broadcasting and Bank of Commerce, among others. The new management introduced many changes including a stronger news and public affairs division, modernization of its broadcast equipment and the acquisition of broadcast rights of Philippine Basketball Association games.

ABC won as KBP Best TV Station in 2005 in the KBP Golden Dove Awards, while other shows also won as Best TV show in different categories.

Until the end of 2006, ABC was a member of the Family Rosary Crusade. It had a trailer that says "The Family that prays together stays together." was being played before the start every show of the network.

In 2007, ABC's News and Public Affairs division took a big cut, with many of its employees given the pink slip. This was before the May 2007 Elections in the Philippines, making the network almost incapable of election coverage.

Pumped and Loaded

Beginning in November 2007, the station debuted its "Pumped and Loaded" slogan, as it began NBA, pro boxing, and WWE programming on the said network. ABC made a five-year deal with Solar Entertainment to broadcast the aforementioned programs. However, due to high costs, NBA games and boxing have since moved to C/S 9 while "House of Hoops", the NBA review show, was shortened to one hour on Monday and two hours on Thursday. The program ended on April 28, 2008 and was replaced by Stories of Survival and PBA Classics. WWE Raw was cut from the lineup because of additional costs; instead they aired 2 movies on Saturday nights beginning at 7:00 P.M. In June 2008, Solar Entertainment made the move to bring WWE free TV programming to C/S 9.

ABC decided not to renew their airtime contract with the PBA once their original contract ends after the 2008 Fiesta Conference, and has since been acquired by Solar/RPN effective next season

Shake Mo, TV Mo! Era (2008-present)

In March 2008, ABC president and CEO Antonio Cojuangco announced that ABC had entered into a major block time agreement with MPB Primedia Inc., a local company backed by Media Prima Berhad of Malaysia as part of a long-term strategy to make the network more competitive. Cojuangco said MPB Primedia Inc., in principle, would produce and source most of the entertainment programs while ABC would continue to be responsible for news programming and operation of the stations. Christopher Sy was named CEO of MPB Primedia, Inc.; he served in that capacity until his resignation in January 2009 due to reported differences in management style.

ABC "signed off" on August 8th, and then aired a countdown to the re-launch for much of the next day until 19.00, when the new lineup began under their new branding of TV5'. Despite the name change, the corporate name will still be Associated Broadcasting Company and Tonyboy Cojuangco will remain its CEO. Shall We Dance, some shows in Nick on ABC, Lokomoko, Kerygma TV, Light Talk, Sunday TV Mass, Balitang Balita and The Big News were the only ABC programs carried-over to the line-up of TV5.

In December of 2008, a lawsuit was filed by GMA Network against ABC, and MPB Primedia, Inc. seeking to nullify the block time agreement between the companies; Media Prima Berhad was impleaded in the suit as well. GMA argued that the agreement violated the Philippine constitution, which restricts mass media ownership to Filipino companies, and that MPB Primedia was established in Malaysia do skirt these laws.<ref name=bm/> In response, ABC's media relations head Pat Marcelo-Magbanua reiterated that the network was a Filipino company which was self-registered and Filipino-run.

ABC Slogans:

Branding Slogan Years Active
ABC 5 The Network 1960-1961
ABC 5 The New ABC 1961-1964
ABC 5 Wild World of Entertainment 1964-1965
ABC 5 Turn on the Excitement! 1965-1966
ABC 5 7 Nights To Remember 1966-1967
ABC 5 A Very Special Season 1967-1968
ABC 5 Find Your Own Thing! 1968-1969
ABC 5 Meet Us in September 1969-1970
ABC 5 Let's Get Together on ABC 1970-1971
ABC 5 This is the Place to Be 1971-1972
ABC Together 1986-1987
ABC Something's Happening on ABC 1987-1989
ABC The Fastest Growing Network 1988-1998
ABC Come Home To ABC 1989-1992, 2001-2004
ABC Philiippines' Watching ABC 1990-1991
ABC It Must Be ABC 1991-1992
ABC Come Home to the Best... Only on ABC 1992-1995
ABC Watched by more people than any other network, ABC 1992-1993
ABC The Associated Broadcasting Company, ABC 1993-1994
ABC The Big Leap 1994-1995
ABC In The Big League 1995
ABC Reaching Out To You 1995-2001
ABC The Best of Both Worlds 1995-2001
ABC Get with the Program! 1996-1997
ABC Nobody does it like ABC 1997-1998
ABC Philippines' Primer Company 1998-2004
ABC TV is Good 1998-1999
ABC We Love TV 1999-2000
ABC Philippines' #1 Broadcasting Company 2000
ABC Celebrating 40 Years of Television 2000
ABC Definitely ABC 2000-2001
ABC Only Filipinos February-June 2001
ABC Philippines' Favorite Network 2001-2002
ABC Welcome to the New ABC 2002-2004
ABC Iba Tayo! 2004-2007
ABC Only on ABC 2005-2006
ABC Idol Maging Iba! 2006-2007
ABC Kasama Mo! Simple Ang Ligaya, Masarap Kasama! 2007
ABC Pumped and Loaded 2007-2008
ABC Celebrate Life! January-February 2008
ABC Start Fresh March-April 2008
ABC The Fun Starts Here May-June 2008
TV5 Shake Mo, TV Mo! 2008-present
TV5 Katakot-Takot na Takot Halloween 2008
TV5 Todo Shake Mo, Pasko Mo! Christmas 2008
TV5 Shake Mo With A Bang! New Year 2009
TV5 Talagang pag love, Nakakashake! Valentines 2009
TV5 Shake it sa tag-init! Summer Break 2009

ABC News and Public Affairs

ABC's News and Public Affairs programs are strongly positioned to bring to ever-widening audiences the exciting, fast-paced and often turbulent events of the century. ABC has outstanding programs that combine talent, pluck, creativity and a greater respect for the intelligence and taste of the Filipino viewing public.

ABC Sports

ABC Sports is the brand used for sports broadcasts by ABC television network. It was formed in 2004 with ABC's acquisition of broadcast rights of Philippine Basketball Association Games (PBA on ABC). It is also responsible for the televising of many sports events such as the 2005 Southeast Asian Games, and the WNCAA.



TV5's program lineup includes news and current affairs shows, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, reality shows, and sports.

The following is the current primetime slot (6:00PM-11:00PM) line-up of its flagship station as of May 4, 2009

Day 6:00 pm 6:30 pm 7:00 pm 7:30 pm 8:00 pm 8:30 pm 9:00 pm 9:30 pm
Sunday Wow Mali! Everybody Hapi Shall We Dance? The Celebrity Dance Challenge 5 Max Movies
9:00 - 11:00pm>>
Monday Code Geass R2 Detective Labyrinth Destiny Warriors Witchblade OMG!!! Ha-Ha Hayop
Tuesday Baikingu Kiddie Kwela
Wednesday Shock Attack Ogags
Thursday Everybody Hapi (E)
Friday Lokomoko High
Saturday Lipgloss Talentadong Pinoy Midnight DJ
Comedy Dramas Reality and game shows Anime/Children's Movie Block Talk and infotainment

TEN: The Evening News, Weeknights after 5 Max Movies

Program production

TV5 News

ABC News (Philippines)


On its second month since its re-launch last August 9, 2008, TV5 has been reportedly on Top 3 based on the AGB Nielsen survey.


The National Telecommunications Commission (NTC) ordered that all analog TV broadcast transmission will be terminated by 11:59 p.m. on December 31, 2015, requiring television service providers to migrate to DTT by that time. Currently, the network conducts test broadcast on UHF Channel 47.<ref>ABC on Channel 47</ref> The management of ABC is planning for digitalization by the last quarter of 2010.<ref>Template:Cite web</ref>

TV and radio stations nationwide

International broadcast


TV5 programs are shown in the United States, Singapore, Sydney, Hongkong and Canada via The Mabuhay Channel exclusively on StarHub.

Entities and ventures


Affiliates and productions



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This page was last modified on 25 July 2009, at 12:07.
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