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Royal Canin Coupons

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Royal Canin's History

Royal Canin has a mission. To allow pet owners the opportunity to buy products that not only meet the standard nutritional requirement for their dog or cat, but by also taking their specific breed and characteristic into account.

A veterinarian, Jean Cathary, was troubled by the rising number of problems in the fur and skin of his clients. Operating a veterinary practice in Aimargues in the French Gard region, Cathary knew the problem originated with nutritional values in the pet’s food. The common practice in the 1960s was to feed dinner scraps to cats and dogs. The prepackaged food available was scantly better than the table scraps with little or no additional nutritional value.

However, Cathary decided the best course of action was to develop a pet food recipe of his own and to try it on his animal patients. Using little more than an oven installed in his garage, Cathary concocted his own dry food preparation with a heavy emphasis on cereal grains. His patients were successfully cured of their fur and skin ailments and went on to acquire glossy coats and enjoy superb health.

By the following year, the Cathary recipe had become so popular that Cathary gave up his veterinary practice and focused all his energy on producing the pet food. He named his product Royal Canin and his first products were distributed through other veterinarian offices and breeders. In only three years, Cathary was ready to produce the pet food on a much larger scale. By 1970, the company was incorporated and its first manufacturing plant opened in Aimargues with its first subsidiary set up in Spain.

Royal Canin Sale

However, Cathary was unable to keep up with the demands of the public and sold Royal Canin to Guyomarc’hs, the industry giant in livestock feed, in 1972. With the large pockets of Guyomarc’hs behind Royal Canin, the production facilities were improved and its first research center opened in Brittany in 1973. Not only did Royal Canin continue to produce quality pet food but it closely aligned itself with research, luring in prestigious veterinarians such as Dr. Daniel Cloche, a ground-breaking scientist in the field of bone disease and disorders in canines.

Royal Canin Logo

Throughout the 1970s, Royal Canin continued to produce dog foods based on pet characteristics as well as pinpointing causes of major problems in pet health and connecting them to poor nutritional diets. Still marketing primarily to breeders and veterinarians, Royal Canin captured 10 percent of the pet food industry by the end of the decade.

In 1980, Royal Canin began marketing puppy and cat foods along the same principles that it had developed its dog food. Again, nutritional defects in the diet were linked to various problems and diseases. Toward the end of the 1980s, Royal Canin was first introduced to the American public under the name of Pet Products Plus. Rather than building its own research and manufacturing plants in the United States, Royal Canin instead acquired Pet Foods Plus, located in Missouri. Then, Royal Canin expanded to Brazil, Argentina and Germany in the 1990s and remained true to its roots of producing high-end pet foods for the global market.

Selling in Stores

However, Royal Canin attempted one foray into diversification that proved a dismal endeavor. The aim of placing Royal Canin in supermarkets and wholesale outlets failed because of the cost of the product in comparison with cheaper brands and more well-known names. Royal Canin pulled back from supermarket and wholesale outlet distribution and returned to selling its wares through veterinarians and specialty pet stores. In America, the product was relabeled as Royal Canin, USA in the year 2000 and it has become a standard-bearer in high-end pet foods.

Today, the French company continues to pamper pets and their owners with premium pet products. Over 40 types of dog food and 20 types of cat foods are available based on an animal’s breed, size, weight and age along with other distinguishing characteristics. Royal Canin’s profits constitute an 80 percent share of the European market, 40 percent outside of France. The United States is the fastest growth segment for the Royal Canin profit line and it currently is 12 percent of the company’s core audience.

The Royal Canin website does not offer coupons for its consumers. However, the site offers plenty of nutritional advice and videos on the care and feeding of different breeds. They do offer a breeders club with incentives to buy their products such as one bag free for every seven purchased. For the average consumers, the website offers a wealth of information regarding cat and dog health along with a “My Pets, My Pages” section, a library and a full range of products that can be purchased online.

Newsletters & Coupons

Those who have recently acquired a new puppy or kitten can sign up for the Royal Canin monthly newsletters that contain information on the growth and development of a new pet. Customers can chat with other pet owners in the forum, purchase Royal Canin products directly from the home website or post pictures of their animal friends.

It is easier to obtain Royal Canin coupons from more traditional sources. Flyers from local retailers who offer Royal Canin in their stores will offer periodic coupons for Royal Canin products. It is also possible to find coupons in local area newspapers as well as online coupon sites.

 

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This page was last modified on 3 August 2013, at 17:25.
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