Consistently named the best family-oriented steakhouse in America, Ryan's is one of the premiere buffet-style steakhouses in America with more than 200 locations across 23 states. The company started out as a traditional steakhouse but, over time, has changed its format to a traditional buffet-style atmosphere that focuses on all-American classics with steakhouse-influenced choices as well.
Ryan's is a central part of the Buffets, Inc. corporation which includes other American favorites like Old Country Buffet and Granny's Buffet. The restaurant chain is traditionally associated with the southeastern region of the United States, but has locations from coast to coast.
The restaurant's buffet-style atmosphere doesn't simply stop at dinner, however, as every Ryan's restaurant features an "endless dessert bar" featuring everything from pies and cakes to ice creams and cobblers; its seafood bar is a must-see for many diners and it has the obligatory salad bar for calorie-conscious consumers.
As part of a recently-strengthened Buffets, Inc. which has just recently emerged from bankruptcy, Ryan's is always offering discounts to its frequent customers in an effort to retain their loyalty and thank them for their patronage even during the chain's darkest financial hour.
The Ryan's e-Club
Internet users who don't mind getting occasional promotional offers in their email inbox will find that their search for a discount is best-served by the company's e-Club customer loyalty program. Customers enroll with their name, phone number, email address, and mailing address, and are immediately added to the company's mailing list of news and promotions as well as discount coupons.
Just for signing up, the company sends out an exclusive coupon for your next Ryan's meal. And, like many restaurants in this space, e-Club members can expect to get a special discount for their birthday that can be used for about a week afterward. In between these two exclusive special offers, the company will send our semi-regular emails featuring a combination of news from around the company and coupons for a discount on your buffet purchases.
Because Ryan's is part of a pretty sizable corporation in Buffets, Inc., registrants for the company's e-Club mailing list will also receive promotional offers to other restaurants within the Buffets, Inc. brand. This is a great way to keep up with the more traditional, "down home" offerings at places like Old Country Buffet while also getting the Ryan's discounts you originally planned to receive.
Customer loyalty is increasingly shifting away from the traditional email lists or "points rewards" systems and toward social networking sites that interact with users through status updates, tweets, blog posts, and more. Ryan's has recently stepped up its social networking game and now sports its very own Facebook fan page.
To promote its entrance into the social networking sphere of marketing, users who become a "fan" of Ryan's on Facebook will receive a special discount coupon for their next meal at any of the company's restaurants nationwide. In addition, the company communicates regularly with its fans on Facebook and frequently sends out exclusive savings and coupons to these users.
If you've got a Facebook page, it's as easy as pressing the "like" button and claiming your first discount, and many more to come as Ryan's fully utilizes the social networking platform.
For users who aren't as internet-savvy as the users who know the ins and outs of Facebook, or for those who prefer to limit their email inboxes to private and personal communication, Ryan's has an aggressive print mailing campaign in the areas that it serves. Customers in the vicinity of a Ryan's restaurant should keep an eye on their local Sunday newspaper's coupon bundle, as the company frequently includes coupons for a half-price buffet or a "buy one get one" deal on admission to its buffets.
Those without a newspaper subscription can check out free deliveries like the Red Plum coupon booklet that arrives on most doorsteps on a weekly basis, as the company frequently advertises its specials through Red Plum as well as the local newspaper.
Still another method of saving on your next trip that endless dessert bar exists in the form of online coupons which can be printed out and taken to a Ryan's location in your neighborhood. Of all the potential ways to save at a Ryan's restaurant, though, these are by far the hardest to come by. It's pretty rare that the company issues legitimate online savings coupons, especially given its strong email and Facebook programs as well as its print mailings.
However, these printable coupons do surface from time to time and they're a great way to get a good deal on your next meal. Be sure to always call ahead and verify that the coupon you've found is the real deal, as many expire quickly or only apply to one specific location. Additionally, scam coupons have been an increasing problem on coupon websites lately, and Ryan's locations are under no obligation to honor these fake coupons.
Saving Money at Ryan's
The best way to save at Ryan's is by subscribing to the company's e-Club mailing list that sends deals directly to your inbox, or by becoming a fan of the restaurant chain on Facebook. The e-Club is an especially good choice, as it has the added bonus of dispensing coupons and promotional deals for all of the Buffets, Inc. brands in addition to Ryan's. With the added bonus of a birthday surprise every year, you can't go wrong with a little promotional emailing now and then!