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The Seven Network is an Australian television network owned by the Seven Media Group. It dates back to 2 December 1956, when the first stations on the VHF7 frequency were established in Sydney and Melbourne. It is currently the largest network in the country in terms of population reach. Seven had historically been the second highest rating television network in Australia, trailing its traditional rival the Nine Network, but just ahead of Network Ten. However, Seven's standing against Nine has improved in recent years, winning the ratings year in 2000, 2007 and 2008.<ref>

Seven's headquarters are based in a converted warehouse at Jones Bay Wharf in Pyrmont, Sydney. National news and current affairs programming is based at studios in Martin Place, while the network's main production studios are located at Epping in Sydney's northern suburbs. In 2009, Seven will move its Epping-based operations to a purpose-built high-definition television production facility at the Australian Technology Park in Redfern. The majority of content is broadcast out of the network's digital Broadcast Centre in the Melbourne Docklands.



The Seven Network began as a group of independent stations in Sydney, Melbourne, Brisbane, Adelaide and Perth.HSV-7 Melbourne, licensed to The Herald and Weekly Times Ltd (owners of two local papers at the time, The Herald and The Sun), was the first station in the country to use the VHF7 frequency. It launched on 4 November 1956, soon joined on 2 December by Amalgamated Television Services ATN-7 in Sydney. The two stations did not immediately begin sharing resources, and instead formed content-sharing partnerships with their VHF9 counterparts by 1957: ATN partnered with Melbourne's GTV-9, while HSV paired up with Sydney's TCN-9. HSV's relationship with the Victorian Football League (forerunner to the Australian Football League) began in April 1957, when the station broadcast the first ever live Australian rules football match.

TVW-7 Perth began broadcasting almost two years later, on 16 October 1959, as the city's first commercial station. It was licensed to TVW Limited, a subsidiary of West Australian Newspapers, publisher of The West Australian. BTQ-7 followed on 1 November, signing on as Brisbane's second commercial television station. Throughout this time, the stations operated independently of each other, with schedules made up of various simple, and relatively inexpensive, programmes, such as Pick a Box and spinoffs of popular radio shows. In the early 1960s, coaxial cable links, formed initially between Sydney and Melbourne, allowed the sharing of programmes and simultaneous broadcasts of live shows.

In 1960, Frank Packer, the owner of Sydney's TCN-9, bought a controlling share of Melbourne's GTV-9, in the process creating the country's first television network and dissolving the ATN-7/GTV-9 and HSV-7/TCN-9 partnerships. Left without their original partners, ATN and HSV joined together to form the Australian Television Network in 1963.

ADS-7 in Adelaide launched on 26 July 1965 as the final capital city VHF7 station. The station later swapped frequencies with SAS-10, however, with the latter becoming SAS-7.

The newly-formed network began to produce and screen higher-budget programming in order to attract greater numbers of viewers, most notably Homicide, a series which would continue for another 12 years to become the nation's longest running drama series.<ref However, it was not until the 1970s that a national network began to appear, albeit still with independently owned and operated stations with localised advertising campaigns.

Colour television was introduced across the network in 1975, along with a new logo incorporating a bright ring of the colours of the visual light spectrum. Rupert Murdoch made an unsuccessful bid for the Herald and Weekly Times, owners of HSV-7, in 1979, later going on to gain control of rival ATV-10. Fairfax, however, successfully bought a 14.9% share of the company later in the same year.


This decade saw the introduction of stereo, as well as a number of successful shows, most notably A Country Practice in 1981, and Sons and Daughters, which began in 1982. Wheel of Fortune began its twenty five year run in July, 1981, produced from ADS-7's studios in Adelaide. The 1980 Summer Olympics in Moscow were shown live on the network the year before. Neighbours began on Seven in 1985, but low ratings in Sydney led to the cancellation of the new series at the end of the year; the show later moved to rival Network Ten and went on to achieve international success.

Perth-based businessman Robert Holmes à Court, through his business the Bell Group, bought TVW-7 from its original owners, West Australian Newspapers in 1982.The Herald and Weekly Times, owner of HSV-7 and ADS-7, was sold to Rupert Murdoch in December 1986 for an estimated $1.8 billion. Murdoch's company, News Limited, sold off HSV to Fairfax soon afterwards, for $320 million.Fairfax went on to axe a number of locally-produced shows in favour of networked content from its Sydney counterpart, ATN-7 (also owned by Fairfax at the time).

Cross-media ownership laws introduced in 1987 forced Fairfax to choose between its print and television operations - it chose the former, and later sold off its stations to Qintex Ltd., owned by businessman Christopher Skase. Qintex had previously bought, and subsequently sold off, stations in Brisbane and regional Queensland before taking control of the network. The next year, another new logo was introduced along with evening soap Home and Away and a relaunched Seven National News, now known as Seven News. The network expanded in 1988 when Skase bought out TVW for $130 million.

Despite the network's successes, a failed $1.5 billion bid for MGM Studios in the same year sent Qintex into receivership. Christopher Skase fled Australia in 1990 in order to escape extradition. The business' assets were bundled together by receivers and made into a new company, the Seven Network Limited, in 1991.


Today Tonight, seen presented here by former East Coast host Anna Coren, replaced Real Life in 1995.

Real Life, a national current-affairs program hosted by Stan Grant, similar in format to the Nine Network's A Current Affair, was launched in 1992 but was later replaced by the more successful Today Tonight.

The network was listed on the stock exchange in 1993, soon after the entry of subscription television provider Australis. One of Seven's most popular series, A Country Practice, ended in 1993 after 1058 episodes. 1994 saw the introduction of Blue Heelers, which after a number of timeslot changes, was moved in 1998 to Wednesdays. This was in order to make room for a new series, medical drama All Saints. Both dramas rated quite highly, and along with new lifestyle shows Better Homes and Gardens and The Great Outdoors, resulted in a stronger ratings position for the network.

In 1995, Sunshine Television, a Seven Network affiliate in regional Queensland, was purchased by the network's parent company, Seven Network Limited. Sunshine Television's regional stations effectively became a part of the Seven Network, identical in appearance and programming to the rest of the business' stations.

A successful $1.3 billion bid for United Artists was made in conjunction with Kirk Kerkorian in 1996; the network sold its stake two years later for $US389 million. Seven took control of Australia Television, the Australian Broadcasting Corporation's Asian satellite channel, in 1997. The ABC still maintained a share in the network, and continued to produce news and current affairs programming for it.


The network's centralised digital playout facility, Broadcast Centre Melbourne, located in the city's Docklands precinct.

The year 2000 saw the launch of a new logo in time for the network's coverage of the 2000 Summer Olympics in Sydney. The opening ceremony was one of the highest-ever rating television programmes in the country, with 6.5 million viewers, contributing to the network winning the ratings year for the first time in twenty-two years.

Digital television was introduced to most of the network's coverage area on 1 January 2001. This was soon followed by the gradual introduction of widescreen and high definition programming.

Always Greener, launched in 2001, received two million viewers in its Sunday timeslot, however, it was axed after its second season.

In the same year, former Nine executive David Leckie was appointed head of television operations, re-launching the network with an updated logo, new advertising campaign and a new slogan.

In 2004, Seven launched the international game show Deal or No Deal to the 5.30pm timeslot, and later in the year Dancing with the Stars, based on the BBC's Strictly Come Dancing. The following year, a number of new programs were launched, from the United States network ABC, including Desperate Housewives and Lost. At the same time, Seven's news and current affairs ratings began to increase in viewers, with Today Tonight beginning to challenge rival A Current Affair, while the new format of Sunrise led to increased competition with the Nine Network's Today. Seven's evening news bulletins also started to take the lead with successes in most cities.

2006 saw the 50th anniversary of Seven. To celebrate, Seven aired a number of anniversary specials and reused some of its old promos.

In January 2006, the Seven Network, Pacific Magazines and online portal Yahoo! Australia and New Zealand combined in a joint venture to form Yahoo!7, representing all three companies online assets.

The network launched a number of new shows in 2006, including Prison Break, Dancing with the Stars spin-off It Takes Two, How I Met Your Mother, and My Name Is Earl. The ongoing success of these programmes resulted in a narrow loss to the Nine Network for the year, primarily due to its coverage of the 2006 Commonwealth Games in Melbourne.

In 2007, Seven Network's launched Morning TV with the Sunrise-spin off The Morning Show hosted by ex-Wheel Of Fortune host Larry Emdur & ex-Sportsworld presenter Kylie Gillies to major change Australian Morning television indefinitely. That year, launch a ‘7 in 07’ campaign, promoting new shows Brothers & Sisters, Heroes, and The Rich List. The year also saw the launch of the Beautiful Sunday lineup consisting of Australia's Got Talent, Ugly Betty, Grey's Anatomy and What About Brian.

Seven HD was officially announced on 15 September 2007, with the Seven Media Group announcing their intention to start a high definition multichannel, that was initially expected to launch in December 2007. However, Seven HD became the first free to air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with 25th Hour being the first program broadcast at 10:30pm.

By the end of 2007, the Seven Network had proven itself to become the most watched network in the country dominating morning and prime time slots with a total 29.1% audience share across the 5 major cities and winning 38 weeks over Channel Nine's two weeks, stealing their traditional crown as the number one network.

On 14 February 2008, the Seven Media Group and Foxtel officially signed an agreement allowing Seven's digital signal to be transmitted via Foxtel’s cable and satellite services. Seven will be available on Foxtel in Early 2009.Prior to this, Seven was only transmitted via cable on Foxtel in an analogue format, however Seven is available on Austar's satellite services now via the Mystar PVR.

Seven studios at Martin Place, Sydney

Sevens ongoing success from 2007 led to another ratings win for 2008 with a 29.5% audience share across the 5 major cities and with 28 weekly wins over Nine's 11 weekly wins, with one tie between them.


Template:Further New programmes introduced in 2005 led to a ratings increase, following a relatively poor 2004. A number of programmes introduced in 2006 continued on in 2007, in addition to many new entries - the bulk of which imported from US television networks.

Australian programming shown on the network includes medical drama All Saints , police drama City Homicide, lifestyle programes Better Homes and Gardens and New Idea TV, soap operas Home and Away, comedy Kath & Kim, dramedy Packed to the Rafters, Deal or No Deal, Dancing with the Stars, Medical Emergency Kath and Kim, Hot Property, Australia's Got Talent, travel show The Great Outdoors, It Takes Two, The Zoo, RSPCA Animal Rescue, Find My Family, The Real Seachange, The Force, Crash Investigation Unit, Border Security, SCU: Serious Crash Unit, Surf Patrol, Bush Doctors and Most Shocking. Children's programming includes It's Academic, The Wiggles specials, Go Go Stop, Playhouse Disney and Saturday Disney, Toon Disney, Jetix. New local productions for 2009 include Triple Zero Heroes, In The Bush with Malcolm Douglas , Gangs of Oz, previously airing on network ten Thank God You're Here, 10 Years Younger in 10 Days, Beyond the Darklands, and Worlds Strictest Parents.

The network has established output deals with a number of American production studios, including NBC Universal, The Walt Disney Company and ABC Studios. Imported programming currently includes 24, The Amazing Race, Desperate Housewives, Grey's Anatomy, Lost, Prison Break, How I Met Your Mother, Lipstick Jungle, Private Practice, American Dad!, My Name Is Earl, Bones, Castle, Border Security: USA, Ugly Betty, Brothers & Sisters, Scrubs, Criminal Minds, Family Guy, Heroes, The Unit, 30 Rock, The Vicar of Dibley, and Russell Brand's Ponderland. Other international product picked up by seven yet to air include; Reaper, October Road, Knight Rider, Cupid, Gary Unmarried, The Philanthropist, Kings, Momma's Boys and In the Motherhood

As a major television event in 2009, Seven in association with HBO Films, Playtone, Dreamworks will air the highly anticipated Stephen Spielberg's The Pacific. A World War II television drama mini-series which was mostly filmed in Australia and has a reported budget of $250,000,000. Due to production delays, this has now been postponed to early 2010.

News and current affairs


Seven's Melbourne news set, with weeknight presenter Peter Mitchell.

The Seven Network's news service is called Seven News. After trailing for many years to National Nine News, Seven rebounded effective from February 2005 onwards, and claimed to be Australia's number one in news and current affairs. Seven News produces the following news and current affairs programs: Sunrise, The Morning Show, Weekend Sunrise, Seven Morning News, Seven 4.30 News, Seven News (the flagship locally-produced 6pm bulletins), Seven's Late News Updates, Today Tonight and Sunday Night. During the early hours of 4am to 6am, Seven rebroadcasts some of American television network NBC's news and current affairs programming, including Today, Weekend Today, Dateline NBC and Meet the Press.

In recent years, under the guidance of former longtime National Nine News chief Peter Meakin, Seven's news and current affairs have produced more locally-focussed content, which has been lifting ratings for key markets such as Sydney and Melbourne Since February 2005, the ratings of Deal or No Deal, Seven News and Today Tonight have gradually increased. Seven News was the highest-rating news service nationally in both the 2005 and 2006 ratings seasons.A key aspect of Seven's recent ratings dominance in news and current affairs has been attributed to Deal or No Deal's top rating audience, which provides Seven News with a large lead-in audience. In 2007 and 2008 Seven News completed a clean sweep across the five capital cities in terms of being the most watched 6pm news bulletin. On 5 July, 2008, Seven News finally launched a '7' watermark located on the Bottom Left. This will be shown on The Morning Show, Seven News & Today Tonight only. The watermark was not allowed to be broadcast on Sunrise or neither Weekend Sunrise because of live coverages.



Telecast to 6.5 million Australians via the Seven Network - The Sydney 2000 Summer Olympics.

Seven is a major player in Australian sports broadcasting. The 2000 Summer Olympics in Sydney resulted in huge ratings for the network, with over 6.5 million Australians viewing the telecast of opening and closing ceremonies. The broadcast also ran on the short-lived C7 Sport subscription channel.

In 2001, the Nine and Ten Networks, with pay TV provider Foxtel, nabbed the rights to televise AFL matches from 2002 onwards. This ended Seven's famous 45-year run as the exclusive AFL football broadcaster. On 5 January 2006 the Australian Football League accepted a bid from Seven and Ten to broadcast AFL games from 2007 - 2011 at a cost of AU$780 million.

Seven's most popular recurring sporting events include the Olympic Games, AFL Premiership Season, the Australian Open Golf, the Australian Open Tennis, Bledisloe Cup Rugby, Melbourne Cup Carnival, Mt Buller World Aerials, the Sydney to Hobart Yacht Race, the Tri-Nations Rugby, V8 Supercars and the Champ Car World Series.

Seven had exclusive Australian free-to-air, pay television, online and mobile telephony broadcast rights to the 2008 Summer Olympics in Beijing. The live telecast of the XXIX Olympiad was shared by both the Seven Network and SBS Television. Seven broadcast the opening and closing ceremonies and mainstream sport's including swimming, athletics, rowing, cycling and gymnastics. In stark contrast, SBS TV provided complementary coverage focused on long-form events such as football, road cycling, volleyball, and table tennis.

Seven's coverage of the 2008 Summer Olympics was widely critised by viewers, with many angry at the networks contractual obligation to show AFL football over the Olympics. Viewers also complained that many team sports were delayed, with the absence of Roy and HG and the continual amount of advertisements during live events further angering viewers. Despite this, the International Olympic Committee awarded Seven the 'Golden Rings' award for "Best Olympic Programme". The award is given for the best overall Olympic coverage.

On 13 October 2007, the International Olympic Committee announced that the Nine Network, in joint partnership with subscription television provider Foxtel, has secured broadcasting rights for the 2010 Winter Olympics and the 2012 Summer Olympics.


Seven is simulcast in analogue, standard definition and 1080i high definition. On 18 March 2007, test simulcasts for 1080i commenced in the Sydney and Melbourne markets, Adelaide and Perth followed on 24 June 2007, with Brisbane following on 25 June 2007, and regional Queensland on 26 June 2007. Prior to this, the Seven Network provided a 576p enhanced-definition service.

Seven is broadcast in metropolitan areas and regional Queensland through a number of owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth as well as STQ Queensland. Seven Network programming is also carried into other areas of regional Australia by locally-branded affiliate networks Southern Cross Television, Prime Television, the Golden West Network, and WIN Television in South Australia.

On 1 April 2008, Seven (ATN-7) Sydney began broadcasting digital signal to Foxtel (in Sydney) and Austar's satellite and cable subscribers.


The Seven Network first used a shared logo produced and used across the metropolitan stations in 1970, featuring the numeral seven inside a ring. Colour television was introduced across the network in 1975, along with a new logo incorporating a bright ring of the colours of the visual light spectrum. This logo was used nationally until 1989, when a new red logo was introduced along with evening soap Home and Away and a relaunched Seven Nightly News (later to become Seven News).

Following a decade in use, 2000 saw the launch of a new ribbon logo in conjunction with the launch of the Sydney 2000 Summer Olympics. The ribbon logo was used in conjunction with five other variants of differing colours, these included red, orange, yellow, green and blue, to symbolise passion, involving, fun, life and energy respectively. The logo was simplified in 2003, losing its gradient, shadows and colour-coded usages to become solid red.

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