Log in Page Discussion History Go to the site toolbox


From BluWiki

Revision as of 06:06, 26 February 2007 by Conalcharles (Talk | contribs)

Market Analytics Project

Introduction : Marketing Problem

What is the MBASA?

The MBASA is the NC State University's MBA Student Association. It was founded in 2003 by the students in response to a perceived need for extracurricular and co-curricular activities to "broaden" the MBA experience. According to the organization's constitution:-

The NC State MBA Student Association (MBASA) was formed for the purpose of building a network among MBA students. The MBASA provides a chance for students to interact with fellow students, faculty, business leaders, and the surrounding community. The organization offers a series of activities to address professional and business issues that are not generally included in the formal program but are critical to the overall MBA experience.

One of the first challenges to the organization was to discover what MBA students needed to "broaden" themselves and the best way to achieve this. From its inception, the organization has conducted an annual survey of the student body to establish both demographic information and activity and event preferences. In previous years, the data gathered has never been analyzed to uncover patterns. Specifically, we hypothesize that what was being seen was an "average" NC State MBA student without realizing that there might be different grouping and clustering invisible to the untrained eye.

NC State's MBA Program has recently been accorded the twenty-fifth rank according to Fortune Magazine. This is a rare honor for a young program that is only four years old and reflects the strong curriculum, talented students and employer's preference for recruits with a mix of technology and business skills. The program consists of two main groups - full-timers, who are currently unemployed and devote all their time to the MBA program, and part-timers who

Problems faced recently

Marketing Analytics as help

Research Plan : Data & Analysis Methods




Site Toolbox:

Personal tools
GNU Free Documentation License 1.2

Disclaimers - About BluWiki