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Podcasting: Exploring the Possibilities for Libraries

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After inventing the phonograph, Thomas Edison wrote that the possibilities for it were "so illimitable and the possibilities so numerous that he [the author] . . . is himself in a somewhat chaotic condition of mind" (1878, 527). It is important to remind ourselves that new technology has always opened up new opportunities. It remains for society and ourselves to fully explore them when they appear.

Contents

About Podcasting

  • combination of the word broadcasting and the name of a popular MP3 player, iPod, by Apple
  • term is rapidly evolving and can mean:
a. audio file automatically delivered directly to the listener's device using the XML-based file format RSS (Really Simple Syndication) and a feed reader
b. any audio (and increasingly video) file that the listener downloads and plays on a digital player

Why podcasting?

  • communicate with patrons, community, and library professionals
  • promote successful learning outcomes for Net Generation and next generation of learners
  • 1 in 5 American adults under 30 have iPods or MP3 players
  • cost of MP3 players continues to drop
  • patrons want personalized media
  • relatively easy and cheap to produce
  • integrate into overall web presence
  • few FCC restrictions on podcasts

What's in it for us?

Collaboration
  • audio-publish faculty work
  • book clubs
  • community
  • podcasts of events of interest to both school and local community (ex. events for joint One Book, One Community projects)
  • departments' course content
  • museums
  • students' publish student work and commentary
  • teens
Promote library
  • newsletters promoting programs and services
Traditional services in new format
  • audio books
  • information literacy/bibliographic instruction program
  • story time
  • tours 24/7
Staff development
  • general information of interest to library staff
  • virtually attend conferences and workshops

What's your comfort zone?

Listening
  • find podcasts
  • directories
  • search for sites individually on the Internet
  • download
  • subscribe using software
  • visit sites and click on audio links
Podcasting

8 steps to podcasting

  • when developing your podcast
  • must have reason to podcast
  • support organization's mission
  • needs of service population
  • avoid podcasting just because it is trend
  • step 1 - create your production team
  • step 2 - identify hardware and software
  • computer
  • microphone
  • Internet connection
  • recording software
  • step 3 - determine content
  • style and feeling of production
  • understand copyright issues
  • copyright safe alternatives are
  • creative commons (CC)
  • Podsafe book content
  • step 4 - write show
  • step 5 - practice
  • step 6 - record, edit, and test
  • step 7 - upload
  • free podcast hosts
  • ClickCaster. Record directly to their servers or upload MP3 file - www.clickcaster.com
  • GCast. Record messages by phone or upload MP3 files from computer - http://www.gcast.com
  • OurMedia. Publish and store video, audio and other media - http://www.ourmedia.com
  • PodcastPeople. Free audio/video podcast creation. No software to download or install - http://www. podcastpeople.com
  • PODCrust. Blog/podcast hosting based on Wordpress and podpress plugin with some custom extensions - http://www.podcrust.com
  • Podshow - http://www.podshow.com
  • TalkShoe. Free, interactive online service - www.talkshoe.com
  • your own server
  • step 8 - syndicate and promote
  • syndicate with RSS feed
  • submit the audio file for public posting on a podcast directory service
  • Test

Tutorials and additional information

Bibliography

Berg, Timothy. Phonograph,BookRags, http://www.bookrags.com/history/popculture/phonograph-bbbb-01.html (accessed September 30, 2005).
Edison, Thomas Alva. 1878. The phonograph and its future. North American Review 126:527-536.
PIP Comments. Pew Internet & American Life Project, (14 February 2005) http://www.pewinternet.org/PPF/p/1047/pipcomments.asp (accessed September 30, 2005).
Vogele, Colette, and Garlick, Mia. 2006. Podcasting Legal Guide. http://wiki.creativecommons.org/Podcasting_Legal_Guide This Guide was produced as part of the Non-Residential Fellowship Program of the Center for Internet & Society at Stanford Law School by Colette Vogele of Vogele & Associates, Mia Garlick of Creative Commons and Berkman Center Clinical Program in Cyberlaw.

[Click here to listen to the podcast created for the Texas Library Association 2007 conference: http://www.clickcaster.com/lworcester]

Please feel free to e-mail the author, Lea Worcester, with suggestions or comments (lworcester@uta.edu).


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